This post originally appeared at https://thestarnewsnetwork.com/2025/04/04/ford-motor-company-offers-employee-pricing-to-u-s-buyers-amid-trump-tariff-shift/

Ford Motor Company announced on Thursday it is offering “employee pricing” for all U.S. consumers. Dubbed “Ford Motor Company: From America, For America,” the program effectively drops the price of new Ford and Lincoln vehicles by thousands of dollars.

Ford’s Chief Policy Officer Steve Croley, appearing on Fox & Friends, tied the decision directly to President Trump’s historic tariff announcement on Wednesday. “We’ve heard some uncertainty from our customers,” Croley said. “Ford, the most American auto company, is going to do right by them.”

Starting Thursday, U.S. customers can access employee pricing on most gas, hybrid, plug-in hybrid, and diesel Ford and Lincoln models.

For electric vehicle buyers, employee pricing is combined with the Ford Power Promise, which includes a complimentary home charger and standard installation for retail EV purchases — a perk extended through June 30.

Notable exclusions to the offer include high-demand specialty vehicles like Raptors, certain Mustang and Bronco editions, the 2025 Expedition and Navigator SUVs, and Super Duty trucks.

Employee pricing – labeled internally as “A-Plan pricing” – is calculated by a formula posted on a company information and eligibility web page called “MyPlan.Ford.com”:

Dealer Invoice – Holdback – Advertising Assessment + Administration Fee = Price

The Detroit Free Press reportedly spoke to a local dealer who confirmed, as an example, “the purchase of an F-150 XLT hybrid pickup that has a Manufacturer’s Suggested Retail Price of $65,000, it would cost $55,000 with the A Plan” and the Escape ST SUV “that has a sticker price of $36,300, would cost about $33,000 on the A Plan.”

Rob Kaffl, the company’s director of U.S. sales and dealer relations, framed the initiative as more than a sales gimmick — it’s a “handshake deal with every American.” In a statement posted on the Ford blog early Thursday, Kaffl emphasized Ford’s 121-year legacy of building reliable vehicles and supporting American jobs. “In times like these, talk is cheap. At Ford, we believe in action,” he said. “We understand that these are uncertain times for many Americans… and we want to help.”

With approximately 2.1 million vehicles assembled in the U.S. in 2024 alone — 80% of the vehicles Ford sells domestically — the company appears to be leaning into its “Made in America” identity. A fact sheet released by the company in the days leading up to President Trump’s tariff announcement noted Ford employs roughly 57,000 hourly U.S. autoworkers — more than any other automaker — and supports over 170,000 jobs through its nearly 3,000 Ford and Lincoln dealerships nationwide.

Ford’s F-Series trucks, America’s best-selling vehicle for 43 consecutive years, the company said, remain a cornerstone of its production, with nearly 1 million units rolling off assembly lines in Michigan, Missouri, Kentucky, and Ohio in 2024.

Kaffl told the Free Press that the company has “a very healthy stock” of new vehicle inventory; noting that as of late March, Ford had a 64-day supply of new vehicles across its dealer body. “But overall gross day supply, which includes the inventory at dealerships as well as vehicles that are in-transit to a dealership, is a robust 74 days,” he said.

A “days’ supply” is a measure of the number of days it would take at the current sales rate to deplete available inventory. The auto industry typically considers 60 days to be a healthy rate, the Free Press reported.

Ford’s “From America, For America” program runs for a limited time — Croley said the offer will end in “the next couple of months” — though exact end dates remain unspecified.

During the 2008-09 financial crisis, Ford was the only major U.S. automaker to avoid bankruptcy and a government bailout.  Instead, the company relied on a previously secured $34 billion in financing in 2006 as a part of a restructuring called the “ONE FORD plan.” The company cut costs, shed brands like Jaguar and Volvo, and focused on core products like the F-Series. By 2010, Ford returned to profitability, posting a $6.6 billion net income that year.

In their quarterly report released Tuesday, Ford’s U.S. sales rose 6.8% to 508,083 vehicles. F-150 sales made for 24.5% of the reported growth while the balance was driven by a 86.1% surge in electric vehicle deliveries.

“This program is a testament to our commitment to assembling where we sell,” Kaffl said. “When you buy a Ford vehicle, you’re not just getting a capable vehicle; you’re investing in American jobs and American communities.”

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Christina Botteri is the Executive Editor of The Tennessee Star and The Star News Network. Follow her on X at @christinakb.

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