This post originally appeared at https://www.badgerinstitute.org/troubled-milwaukee-streetcar-remains-30-under-pre-pandemic-peak-despite-new-tracks/

End of federal money makes city scramble to cover operating costs of the Hop

Image of Milwaukee’s troubled streetcar, the Hop, recreated in a mosaic art style.

Despite a much ballyhooed second line added last April, ridership on Milwaukee’s financially challenged streetcar, the Hop, last year was still nearly 30% below that of pre-COVID 2019.

And with the evaporation of federal American Rescue Plan Act funds that in 2022 covered nearly 65 percent of the streetcar’s operating cost, the City of Milwaukee is using Transportation Fund money to plug a $4 million hole in a $5.7 million operating budget for 2025.

The city’s Department of Public Works made up most of the streetcar’s operating deficit last year with millions diverted from revenue generated by a steep increase in parking ticket fines, as the Badger Institute reported in October.

In January, however, the city chose not to spend $25 million on the streetcar because of a stipulation in a 2023 budget agreement with the state that prohibits the city from using shared revenue to improve the system.

More federal money to expand the tracks, meanwhile, is increasingly unlikely.

“I think it is going to be much less likely now,” said Baruch Feigenbaum, senior managing director of transportation policy for the Reason Foundation. “The streetcar is not the type of thing this administration wants to fund.”

Attempts to get the streetcar — which has never taken fares — on some kind of financial footing has also been hamstrung by the absence since last October of a system manager after Andrew Davis-Lockward resigned under pressure.

An engineering consulting firm, HNTB, has been assisting in the operation of the Hop, but the posting for the job — at an annual salary range of $116,493 to $127,413 — was delayed by months and extended until March 21.

Chuck Schumacher, operations manager for the city’s Department of Public Works, told the Common Council’s Public Works Committee in February it might be June before a new system manager is in place.

After a series of derailments and stoppages due to snow in February, city officials said they had lost confidence in Transdev, a French company that oversees the Hop’s day-to-day operations. The city criticized the company’s failure to properly investigate the derailments, which revealed car wheels “worn to a state of near condemnation.”

“There’s a lot of things that seem to be going wrong that are a function of operation and management and supervision and not the Hop itself,” Alderman Robert Bauman, chair of the Public Works Committee, told WISN-TV in February. “These types of systems operate just fine in other cities. Why we’re all of a sudden having these problems is a question I really direct to the Department of Public Works.”

When asked this week about management of the Hop, Bauman, a longtime cheerleader for the project, told the Badger Institute, “Talk to the mayor. Streetcar management and the budget office report to him.”

Mayor Cavalier Johnson is keeping an eye on the Hop operation and its search for a new manager, but he has no direct control over either, spokesperson Jeff Fleming told the Badger Institute this week.

“This is something that’s entirely a DPW matter,” Fleming said. “He’s not directing DPW one way or the other.”

The lack of a system manager may be behind the Hop’s not posting monthly ridership totals from last August until this past month. Total ridership for 2024 was 532,460 passengers, up 7.7% over the 494,445 passengers in 2023.

In 2019, in its first full year of operation, more than 760,000 passengers, nearly 43% more than last year, rode the Hop.

A look at the monthly totals shows ridership was down last July, despite the city hosting the Republican National Convention and its annual Bastille Days that month. The Summerfest music festival boosted Hop traffic in late June.

However, after Summerfest ended, the Common Council voted to discontinue what was called the Festivals Line — combined service from all points on both lines to the lakefront — because it caused delays for regular streetcar riders on their way from the city’s Third Ward to Downtown.

In most months of 2024, ridership was up no more than a couple of hundred a day. Ridership dropped in the last two months of 2024, according to Hop data. There are no ridership totals for the first three months of 2025.

The second Line, known as the L Line, extends west from the Couture apartments on lakefront to the original M Line in April of 2024. The original loop was 2.1 miles and the L Line added another 0.4-mile segment.

 “This is a milestone years in the making, and we couldn’t be more excited to finally provide streetcar service directly to Milwaukee’s lakefront,” Jerrel Kruschke, the city’s Public Works Commissioner, said when the L Line opened.

The L Line has averaged 165 rides a day compared to 1,355 for the M Line, despite having essentially the same hours and days of operation since April 11, according to data provided to the Badger Institute by city DPW.

The L Line has averaged 3,126 rides a month since April 11, compared to 25,744 rides on the M Line, according to the DPW data.

The Badger Institute has, since last Oct. 21, been waiting for the DPW to fulfill a request for daily ridership counts for each of the streetcar lines. Four days later, a DPW spokesperson asked for $236.21 to cover the labor of retrieving the ridership counts.

On Dec. 3, the spokesperson emailed in response to an inquiry to say the work had not been done but, “The department is working on your request diligently and it is a process since our streetcar manager is longer with the city. We have other employees working with outside sources to get you the information you seek.”

The DPW has still not fulfilled the Badger Institute request and has not returned our check.

Mark Lisheron is the Managing Editor of the Badger Institute.

Any use or reproduction of Badger Institute articles or photographs requires prior written permission. To request permission to post articles on a website or print copies for distribution, contact Badger Institute President Mike Nichols at mike@badgerinstitute.org or 262-389-8239.

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